Melee

In 2019, Imgur developed Melee, a sister app focused on gaming. A sort of Twitch/Reddit/Imgur hybrid, Melee is organized into topics by game. You can post anything to a game: clips of yourself streaming, news, memes, even just a text post saying “How the **** do I beat this level?!”. Along with Mike Ainslie and Sarah Schaaf, I’m responsible for writing the brand voice guidelines, taglines, and website and app copy.

Below: website and app copy, an excerpt from the Melee Brand Voice Guide, and Melee’s Year in Review.